Is your brandas good asyour business?
Human insight. Big-brand experience.
AI used thoughtfully.
The work
Every project.
One point of view.
Independent businesses. Distinctive identities.
AllGone
Research / Positioning / Identity / Packaging
Sushi Master Set
Product development / Packaging / Marketing
Cadydid
Positioning / Visual identity & mascot
Rocky Peak
Brand attributes / Identity system
Christine Geddes-Sinclaire
Personal-brand identity / Monogram & signature system
Cornerstone
Identity strategy / Logo & visual system
BEI
Brand architecture / Identity evolution
Andros Magno
Brand positioning & naming / Identity system
Affinity Creative Group
Brand positioning / Mission & messaging
Karma Wallet
PowerPoint presentations / One-pagers
YOLÍA
Naming & identity / Brand communications
Experience with established brands.
Brands that bring people together.
Eighteen individual and collaborative projects. Each case identifies my contribution and the development status of the work.
The eemageen Framework
From the first question
to the whole brand.
A brand is more than its logo. It’s what people understand, recognize, and feel about your business. I connect strategy, messaging, and design to make that connection meaningful.
AI helps me explore possibilities faster. Human creativity, cultural understanding, and an experienced eye give them direction. I make the decisions and refine the final design.
The
Case Study
How we built a brand
from the ground up.
From market research and positioning to packaging and launch preparation.
Explore the processBrand development. Product visualization. See the case study for scope and development status.
About me
The thinking is personal.
I’m Gerardo. I connect what makes a business valuable with how the world sees it.
My experience with brands including Kellogg’s, Miller Lite, Coors Light, and Woodbridge informs the thinking I bring to small and mid-sized businesses. From positioning and messaging to identity, packaging, and websites, I design with a business purpose.
I hold a master’s degree in marketing and teach digital marketing in Tec de Monterrey’s Global MBA program. As an immigrant, I also bring a lived understanding of the nuances between Hispanic and general-market audiences.
Strategy, culture, aesthetics, and your goals belong in the same conversation. That’s the conversation we’ll have.
Recognition
- 2018 Nielsen Design Impact Award. Robert Mondavi redesign.
- 2017 Emmy Award, Best PSA. Colorado Department of Transportation.
- 2012 Gold and Bronze Effie Awards. Kellogg’s campaigns.
- 2007 Bronze Effie Award. Dos Equis, The Most Interesting Man in the World.
Big-brand experience. Within reach.
How can I afford to work with you?
I’ve built my practice around small and mid-sized businesses. Working directly with me keeps the team lean and the scope focused on what your business needs.
AI helps me organize research, explore ideas, and streamline the process—putting more of our time into the decisions that matter. The strategy, creative judgment, and final design are mine. I don’t deliver AI-generated logos.
Start with one focused challenge or build a complete brand. We agree on the scope and fee before we begin.
Working together
Focused scope.
Human judgment.
Direct collaboration, from start to finish.
10 reasons to work together
- Big-brand expertise. Focused on your business.
- Your business goals drive the design.
- A clear reason for customers to choose you.
- A distinctive identity people can recognize.
- Messaging that makes your value clear.
- Cultural insight that goes beyond translation.
- One coherent brand, across every touchpoint.
- The right scope for your next step.
- Direct collaboration with me, from start to finish.
- Human judgment behind every creative decision.
Let’s talk about your brand.
One challenge or the whole journey.
Tell me what’s next for your business.