DYOM
DO YOUR OWN MARKETING
effective
As a small business owner, you know marketing could increase your sales, but understanding where to start or finding the funds to hire an expert is tough. Effective Marketing Decoded provides clear, actionable strategies designed to help you grow.
Written by Gerardo Garcia-Jurado, an award-winning Creative Marketer, the book offers actionable strategies tailored specifically for small businesses. It covers everything from basic marketing principles to advanced techniques such as SEO, SEM, and affiliate marketing.
We tested and evaluated many online tools, most of them AI-powered, to help make your marketing journey much easier.
This DIY guide is tailored for small business owners, entrepreneurs, non-profits, and aspiring marketers.
No Marketing Experience Required
Stepping into the marketing world can seem daunting, but it doesn't have to be. With "Effective Marketing Decoded," we're here to simplify the process for you. Our book is designed specifically for small businesses, entrepreneurs, and nonprofits, breaking down complex marketing strategies into easy, actionable steps. You'll find references to online AI resources throughout the book, making your marketing journey smoother and more efficient. Whether you're crafting your unique value proposition or creating engaging social media content, we've got you covered.
Dive in and discover how you can reach your audience effortlessly, with expert insights guiding you every step of the way. Let's embark on this journey together—because success is within your reach, and we're here to ensure you get there!
You Will Learn...
Foundational Principles
Brand Building Essentials
Strategic Frameworks
Social Media Content Strategies
Expect:
-
Casual and Accessible Language:
The book uses straightforward and casual language, avoiding jargon to ensure that marketing concepts are easy to understand for small business owners.
-
Over 45 Online Tools Recommendations:
Readers will find detailed recommendations for more than 40 online tools, helping them streamline their marketing efforts and improve their digital presence.
-
Self-Assessment Opportunities:
The book provides self-assessment guides, enabling readers to evaluate the current state of their marketing strategies and identify areas for improvement.
-
Comprehensive Case Study:
Learn from the detailed case study of Sarah's Scrumptious Sweets, which is used throughout the book to illustrate practical marketing strategies and their real-world application.
-
Actionable Marketing Strategies:
The book offers a DIY approach to marketing, with actionable strategies across various marketing channels, including social media, SEO, SEM, and direct mail, tailored specifically for small businesses.
LEARN HOW WE
GOT YOU HERE:
AWARENESS
(Let Sherlock explain)
If you are reading this is because the techniques that we have used had worked to bring awareness of this book to you. These techniques are explained in Chapters Six and Seven of the book and are the top phase of the marketing funnel (TOFU). You will learn these and many other techniques that will help your company, brands and products be known by your audience.
Content
Prologue:
Empowering Your Marketing Journey Through Knowledge
Chapter 1:
Understanding the Value of Marketing​
​​
Chapter 2:
Setting Your Marketing Compass​
​
Chapter 3:
Defining Your Competitive Edge​
​
Chapter 4:
Building Your Brand: Essential Elements for Success​
Chapter 5:
Social Media​
Chapter 6:
Crafting Your Marketing Campaign and Message​
​
Chapter 7:
SEO and SEM: Driving Traffic and Growth​
Chapter 8:
Direct and Advanced Marketing Strategies​
Recap and Key Takeaways
Over 45 Recommendations of AI-Online Tools
Register Here for Free to Get Access to the AI-Powered Self Marketing Assesment, Downloadable Content and Links to All the Recommended AI Tools From the Book
Why are we asking for your info? Read Below
We are collecting your information as a lead gen tactic to build a database, stay connected, offer relatable content, and, yes, offer products or services that will benefit you in the future. You will learn all of these in Chapter 6. By sharing your info—you're opting in (accepting) to get communication from us. When you share your email, you're trading it for valuable content, such as access to the 40+ AI tools we recommend. You'll receive relevant updates and offers from us, including new books. And don't worry; you can unsubscribe anytime if our content doesn't meet your expectations. While there are always ethical implications in handling your data, rest assured we won't sell your information to anyone.
BUILDING A DATABASE: FIND LEADS
(Let Hercule explain)
646-554-7506
2024 Gerardo Garcia-Jurado All Rights Reserved.